Featured in The "Travel"

It's always exciting as a small business to be featured or even nominated for anything. We had the chance to spend the evening with Sharon from "The Travel" publication. 

Pursuing the new and looking to the future, Myrtle Beach's downtown area is in the midst of a revitalization that locals and visitors should be eager to see. The Arts & Innovation District, an area of downtown that flanks 9th Avenue, Broadway Street, and Main Street, is in its infancy, but the early makers of this district are sure worth visiting. 

After an extremely pleasant lunch at Winna's Kitchen (where their shrimp is a culinary standout in town), I strolled to Lucid Coast Candle Bar, a brightly decorated boutique on 9th Avenue.

Owned and operated by Chase Masters and Landon Schultz-Zwahr, this unassuming little candle bar and gift shop ended up being a highlight during my stay in Myrtle Beach. The young, friendly, and congenial couple lit up like one of their fun candles when I chatted with them about how they got started.

A passion project born out of fragrance-induced headaches that aligned perfectly with a time in their lives that necessitated change, Masters and Schultz-Zwahr founded Lucid Coast Candle Bar, an equal parts make-your-own-candle workspace, fragrance shop, and community hot spot.

They started initially at farmer's markets and maker's markets in Charleston, but eventually settled into their niche in Myrtle Beach, loving the community's small town feel and proximity to the ocean.

Sitting with Masters and Schultz-Zwahr and chatting about their entrepreneurial launch into small business ownership, their beloved pet cats, and their hopes for the future of the Arts & Innovation District, absolved some of my solo travel loneliness. It felt like I had just spent my afternoon with two very bright and bubbly friends.

Click here to read the full article.